Nir Eyal – The Hooked Online Workshop
Welcome to ” The Hooked Online Workshop ”
Nir Eyal, the author of Hooked: How to Build Habit-Forming Products, has constructed a practical framework and process for designing better products. This development process gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior. Nir will share product development strategy and the tactics companies like Facebook, Pinterest, Instagram, Whatsapp, and Twitter use to drive engagement.
Who should attend a product development strategy workshop:
This seminar is for anyone seeking to understand habit-forming product design and is tailored to product managers, entrepreneurs, or designers working in companies large or small. Although no previous background is required, attendees are encouraged to come with a product or business idea in mind
Created by bestselling author Nir Eyal
The Course is a six lecture online course that will give you practical insights to create habits within your products and services, giving you actionable steps for building products people love and use regularly. This workshop teaches the model that is used by some of the world’s most successful companies.
The Hooked online Workshop is a six lecture online course that will give you practical insights to create habits within your products and services. Giving you actionable steps for building products people love and use regularly. This workshop teaches the model that is used by some of the world’s most successful companies.
This hooked online workshop will help you…
In this workshop, Nir Eyal will help you build habit-forming products and services that improve the lives of your consumers through subtle, healthy behavioral changes.
Embedded into the user experience of the world’s most engaging products and services is the Hook Model. It’s what makes people turn to products like the iPhone, Facebook, Slack, and YouTube multiple times throughout the day with little or no conscious thought.
Nir codified the Hook Model because he wanted to understand the secret psychology behind what makes these products so engaging. He has used this model to successfully launch and sell two tech companies in the past decade. And has taught this material at the Stanford Graduate School of Business as well as the Hasso Plattner Institute of Design at Stanford.
The Hook Model is not an abstract theory. Rather it is designed to be a practical four-step how-to for building products that bring users back without costly advertising or spammy marketing.
No matter what industry you’re in, you’ll benefit from understanding the psychology of how to design products people use. Because they want to, not because they have to, while using strategies of habit formation to improve the lives of those who use your products and services.
In addition to sharing the basic principles of the Hook Model, this workshop will provide practical insights to create habits that stick. Actionable steps for building products people love. And behavioral design techniques used by some of the world’s most successful companies.
The Hooked Online Workshop…
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