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The Full Stack of Google Marketing by Jeff Sauer

Welcome to ” Jeff Sauer – The Full Stack of Google Marketing ”

Google Ads Mastery starts with the basics and quickly dives into the techniques used by long-time, expert advertisers. By the end of this program, you’ll know the techniques needed to run profit-driven advertising campaigns with Google Ads.

What you’ll learn in this course:

  • Discover how to build your Google Ads account to deliver profit generating data for every ad campaign your run, from day-1
  • Learn how to use your ad campaigns to find untapped keywords opportunities, so you can get more for your advertising budget
  • Leverage a proven system to calculate profitable budgets and optimize your bids without wasting money on ineffective tactics
  • Own a set of checklists that show you which metrics to focus on for management and when to make adjustments in your account, without spending all day inside Google Ads
  • Build your marketing credentials by earning your Google Search Advertising Certification and passing the test on your first attempt.
  • Set yourself apart from the pack with your Data Driven Google Ads Mastery certification.
  • Decipher the 3 paid search advertising strategies that matter so that you can outmaneuver your competitors and avoid “false-hope” bidding wars forever.
  • Increase your conversions and reduce wasted ad spend using our Data Driven account management techniques.

Who is this course for:

  • New advertisers who want to follow a proven process to get started in PPC management
  • Entrepreneurs and business owners who want to learn a system for profitable advertising on Google
  • Intermediate level advertisers who need to learn techniques that will allow them to increase their conversions and reduce wasted ad spend
  • Marketers who need to understand the metrics and methods behind profit-driven advertising on Google

Google Analytics Mastery

Google Analytics Mastery teaches advertisers, marketers and business owners how to track and measure their website marketing. By the end of this course, you’ll understand how to use Google Analytics to improve your marketing results.

What you’ll learn in this course:

  • Leverage our 30-day system to make rapid improvements in your marketing capabilities
  • Acquire skills that allow you to gain a deeper understanding of your customers so you can increase your sales and conversions
  • Become a strategic thought-leader for your marketing team
  • Simplify tracking the metrics and data that matter so can reduce wasted time and lower costs
  • Automate your reporting so the answers you need are always in plain sight
  • Decipher advanced tracking and learn how to deploy the right data collection techniques for your needs
  • Own a set of skills that will become more and more in demand as digital marketing advances
  • Set yourself apart from the pack with a Data Driven web analytics certification
  • Enhance your marketing credentials by earning your Google Analytics certification

Who is this course for:

  • Brand new Google Analytics users who have never tracked website data before.
  • Business owners and entrepreneurs who want take control of their website marketing and results.
  • Freelancers and consultants who need to provide their clients with data-driven marketing solutions.
  • Anyone who wants a step-by-step, comprehensive guide to Google Analytics that will help them go from beginner to advanced in 30 days.

Tag Manager Mastery

Tag Manager Mastery starts with the basics, and by the end of this training, you’ll understand how to unlock a whole new world of marketing insights.

What you’ll learn in this course:

  • Save time and money tagging your website, while reducing tracking errors
  • Upgrade your analytics using three GTM power tools – tags, triggers and variables
  • ​Add 70+ advertising and analytics tools to your website using code-free tag templates
  • ​Enhance your website user experience by adding automatic event tracking to discover better ways to optimize your content marketing efforts
  • ​Measure the real value of your advertising campaigns using conversion pixel templates
  • ​Prevent your tracking code from going obsolete every time Google makes a change, by putting your Google tracking code updates on tag-template autopilot
  • ​Test and debug your tracking in minutes, so you can confidently and quickly install your own tracking without having to wait on web development
  • ​Simplify your analytics, while getting direct access to better data to make better marketing decisions
  • Implement techniques that will add immediate value to your business, increase the ROI of your marketing efforts, and maximize the earning potential of your organization

Who is this course for:

  • Marketers who want immediate access to the data they need to do their job more effectively
  • Website owners and analysts who want to be able to track their site performance, without waiting days or weeks for web developers to put tracking tags on their site
  • Google Analytics users who want deeper, more valuable marketing insights that go beyond the “one size fits all” basic installation of GA
  • Consultants and agency teams that want to learn how to automate their tracking of client results
  • PPC marketers that want greater control over their conversion tracking
  • Professionals that want to add high value skills and increase their earning potential

Data Studio Mastery

Data Studio Mastery is teaches advertisers, marketers, and business owners how to develop real-time reporting to guide business strategy and visually communicate marketing results.

What you’ll learn in this course:

  • Create reports that focus on the information your business needs to grow
  • Simplify your data-driven marketing strategy
  • Use Google Data Studio to save hours of time on reporting
  • Consolidate your most important metrics into one dashboard
  • Deliver reports that build trust with your clients, and inspire your team
  • Automate your reporting using Google Data Studio and other tools
  • Use plug-and-play Data Studio dashboard templates for SEO, PPC, and more
  • Use our ACES Framework to design a marketing strategy that matches your goals
  • Identify and track KPIs for every stage of your marketing funnel
  • Use tools like Keyword Hero, Supermetrics, and Zapier to save time, get access to better data, and build more complete reports
  • Build a live dashboard that reports on your entire marketing funnel
  • Capture, communicate and share your marketing vision using Google Data Studio

Who is this course for:

  • Freelance marketers that deliver reports to clients
  • Agency marketers that have reporting responsibilities
  • Corporate marketers that deliver reports to managers, executives or other stakeholders
  • Business owners and entrepreneurs who want to learn how to add a data-driven approach to their marketing strategy
  • Anyone who wants to turn their data into a live, automated dashboard that reports on their marketing plan

About Your Instructor

Hi, I’m Jeff Sauer, but you might know me as Jeffalytics. I’ve working in web analytics since 2005, when I became one of the first people to beta test Google Analytics. I was also privileged to be one of the first 50 people to beta test Google Tag Manager.

In addition, I have been recognized as one of the top PPC marketing experts in the world on multiple occasions, mostly recently in 2019.

As Google Certified Partner, I’ve helped thousands of businesses

improve their performance using Google’s suite of marketing tools.

In 2013, I decided to take the my knowledge of data-driven marketing to the classroom. But I didn’t want to limit my teaching to workshops or live classes. So I developed online programs that are accessible to everyone. Since then I’ve helped over 15,000 students improve their marketing results and  build their skills.

Google Ads, Google Analytics, Tag Manager, and Data Studio Mastery provide you with a straight forward path to understanding Google’s elite marketing platforms, while developing practical skills you can use to get immediate business results.

What You Can Expect From The Full Stack of Google Marketing

  • A system for finding profitable advertising opportunities using Google Ads.
  • A guide to building your Accounts, Campaigns, and Search Ads on Google.
  • An insider view of how an experienced advertiser manages Google Ads accounts.
  • A roadmap for using a Data Driven approach to create successful PPC advertising campaigns.

Google Ads Mastery program is your complete guide to search advertising on Google. This 30-day program walks you step-by-step through the process of building an Ads account the right way!

Section 1: Introduction To Google Ads Mastery

  • Introducing Google Ads Mastery and Jeff Sauer
  • The Game of Paid Search
  • The 10 Commandments of PPC Management

Section 2: Navigating Google Ads

  • Creating a New Google Ads Account
  • Creating Your First Campaign
  • Creating Your Initial Campaign Settings
  • Navigating Your Google Ads Account
  • Navigating Keywords, Ads and More
  • Navigating Billing, Payments, and Account Settings
  • Google Ads Account Administration

Section 3: How Google Ads Works

  • Account and Campaign Structure
  • Ad Groups, Keywords, and Ads
  • Keyword Selection and Google Keyword Planner
  • Keyword Research Tools
  • Keyword Selection
  • Keyword Research – Putting it all together
  • Keyword Match Types
  • Ad Guidelines and Ad Copy Testing
  • Ad Copy – Text Ads Rules and Formats
  • Ad Copy in Google Ads
  • The Ad Auction
  • Quality Scores
  • Ad Extensions
  • Location and Language Targeting
  • Billing Options
  • Mobile and Device Targeting
  • Seeing Your Ads on Google

Section 4: Earning A Positive Return On Investment

  • PPC Strategies
  • PPC Metrics
  • PPC Metrics Inside Google Ads
  • Tools of the Trade
  • Competitive Research Tools
  • Top PPC Tools
  • Google Client Manager Accounts
  • Conversion Tracking
  • Earning a Positive ROI
  • Bid Optimization
  • Bid Strategies in Google Ads
  • Account Performance Optimization
  • Google Ads Budget Calculator
  • Quick Google Ads Account Audit

Section 5: The Business Of PPC

  • How to get compensated for your work?
  • How to get compensated for your work?
  • Working with/at a PPC Management Agency
  • Having a Representative with Google
  • PPC Contracts
  • An Insider’s Guide to Becoming a PPC Specialist

Section 6: Google Ads Certification Exams

  • Becoming Google Ads Certified
  • Google Ads Fundamentals Exam
  • Google Search Advertising Exam
  • Section 7: Additional Google Ads Campaign Formats
  • Google Display Network
  • Google Shopping Campaigns

Jeff Sauer – The Full Stack of Google Marketing

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