Nicholas Scalice – Landing Page Masterclass
Welcome to ” Nicholas Scalice – Landing Page Masterclass ”
About Nicholas Scalice
Nicholas is a growth marketing consultant who helps brands turn their website visitors into customers, through landing page design, A/B testing, and conversion optimization.
He’s been working in the marketing industry for over 9 years, and is currently the founder of Earnworthy, a marketing consultancy based in Boca Raton, Florida. He’s also the founder of an online resource for marketers called Landing Page School and the host of the top-rated podcast, Growth Marketing Toolbox.
Nicholas is an Unbounce Agency Partner, Google Partner, and ConversionXL Certified Optimizer, and holds a number of certifications including the Google Analytics Individual Qualification and the American Marketing Association Professional Certified Marketer designation.
Straight-forward course on landing pages. Lots of valuable information and links to resources if you want to go deeper than this course.
Course Contents: Landing Page Masterclass
Part 1: Introduction
|Welcome to the Course
Important Terms to Know
The 7 Skills Landing Page Optimizers Need to Have
Part 2: Landing Page Foundations
What is a Landing Page?
The OAT Formula
7 Questions Every Landing Page Should Answer
Part 3: Psychology of Persuasion
It’s All About “State Change”
Part 4: Copywriting That Converts
Landing Page Copywriting Tips
Writing Headlines That Convert
Part 5: Design That Shines
Elements of Design
Examples of Great Design
Part 6: Building a Landing Page
Overview of the Buildout Process
Research, Write, Design, & Develop
Integrate, Test, & Launch
Let’s Build a Page with Unbounce
Part 7: All About Testing
Different Types of Testing
Part 8: Ready to Optimize
Metrics That Matter
Optimizing for Speed
Optimizing for Ecommerce
Part 9: Real Landing Page Reviews
Lead Capture Pages
Part 10: Conclusion
Recap of Key Takeaways
Working with Freelancers
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