Release Ezra Firestone – E-Commerce Marketing Mastery

$499.00 $25.00

This E-Commerce Marketing Mastery is great for Ecommerce Courses. Let’s start a new project. Set the agenda to meet your 2020 goals.


Ezra Firestone – E-Commerce Marketing Mastery

Welcome to ” Ezra Firestone – E-Commerce Marketing Mastery ”

The writing on the wall is clear: if you sell products directly to consumers, you NEED a high-converting ecommerce store.

…even if you already have a profitable physical store.

And if you’re a marketer or an agency, you NEED to know how to improve sales for your ecommerce clients.

Here’s the problem:

As more companies enter the ecommerce marketplace, the competition is growing fierce. It’s getting harder and harder to stand out from the noise.

This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.

What’s the one thing that separates a successful ecommerce company…

…from an unsuccessful one?

Of course it’s important to offer high-quality products and provide top-notch customer service.

But those things—by themselves—aren’t enough.

After all, you could offer the best product in the world…

But if nobody knows it exists…

If nobody knows how great it is…

Then nobody is going to buy your amazing product.

That’s why the #1 thing that separates successful ecommerce stores from unsuccessful ones is great marketing.

In your gut, you probably know this is true.

Knowing exactly how to get your products in front of the right people… Persuading those people to buy… And maximizing the value of each and every transaction…

(Over and over again…)

…is the key to ecommerce success.

That’s why we created the Ecommerce Marketing Masterclass & Certification program.

This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.

You’ll know how to optimize an ecommerce website, how to generate ecommerce traffic, how to write ecommerce emails, and much more.

What You’ll Learn From E-Commerce Marketing Mastery

The Architecture Of A Successful Ecommerce Store – Discover the 8 critical elements of a profitable ecommerce store and learn exactly how to write and format each page to effectively communicate your brand story & value.

The Most Effective Tools, Widgets, & Services – Learn the exact third-party tools you should be using, from the best help desk to the most effective reviews widget. You’ll even discover one little-known tool that can create an immediate 12-25% increase in your average order value.

The Ecommerce Content Amplification System – Build a strong relationship with your community and get people coming back to your website on a regular basis by using our 4-step content amplification process.

Maximize Sales With eCommerce Email AutomationGet our top 5 tips for creating – highly profitable email automation sequences, and discover how to use a “discount ladder” to maximize sales & revenue.

E-Commerce Marketing Mastery Course Details
In this 4-hour course you’ll learn everything you need to know about how to make more sales and profit from your ecommerce store.

Module 1:
The Ecommerce Ecosystem
Lesson 1 – What to Expect From This Course

Lesson 2 – The State of Ecommerce

Lesson 3 – Mobile Commerce: We’ve Gone Touch

Lesson 4 – Understanding the Ecommerce Ecosystem

Lesson 5 – Technology Stack: Ecommerce Platform

Lesson 6 – Switching Ecommerce Platforms

Lesson 7 – Technology Stack: Email Service Providers

Lesson 8 – Technology Stack: Help Desk

Lesson 9 – Technology Stack: Live Chat, Video and Other

Lesson 10 – Analytics & Tracking

Lesson 11 – Your Mission, Story & Purpose

E-Commerce Marketing Mastery

Module 2:
Core Store Architecture
Lesson 1 – What is the Core Store Architecture?

Lesson 2 – Key Content Assets

Lesson 3 – More Information Pages

Lesson 4 – The Post-Opt-In Thank You Video

Lesson 5 – The Home Page

Lesson 6 – A Deep Dive On More Information Pages

Module 3:
Get More From Your Store
Lesson 1 – How to Get More From Your Store

Lesson 2 – Proven Winners: Header

Lesson 3 – Proven Winners: Footer

Lesson 4 – Proven Winners: Home Page

Lesson 5 – Proven Winners: Category/Store Pages

Lesson 6 – Proven Winners: Product Details

Lesson 7 – Proven Winners: Shopping Cart

& Checkout

Lesson 8 – 3rd Party Applications & Plugins

Lesson 9 – Social Selling

Module 4:
Email Automation Sequences
Lesson 1 – What Are Email Automation Sequences?

Lesson 2 – The Pre-Purchase Email Sequence

Lesson 3 – The Cart Abandonment Email Sequence

Lesson 4 – The Post Purchase Email Sequence (Part 1)

Lesson 5 – The Post Purchase Email Sequence (Part 2)

Lesson 6 – Refining Your Customer Service

Lesson 7 – Adding Package Inserts

Module 5:
Content Amplification & List Nurturing
Lesson 1 – What is Content Amplification & List Nurture?

Lesson 2 – Creating Content for Amplification

Lesson 3 – Content Optimization

Lesson 4 – Syndicating Content

Lesson 5 – Content Optimization

Lesson 6 – Creating Content Engagement

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